target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR151124123
Industry Buyers Handbook: European Retail, 2023
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Abstract
This IDC Market Presentation serves as our Industry Buyers Handbook, which aims to help technology vendors understand what drives buyers within the European retail industry in their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company's proposition to buyers' strategic priorities
- Position the technology offering to respond to buyers' business objectives
- Develop a compelling narrative that resonates with buyers' requirements
Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within European retail. Insights provided in this handbook are largely based on IDC survey data and leverage senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"In the complexity of retail markets, challenges can converge with opportunities, creating chances for innovation and growth. To fully leverage the potential of this ever-evolving market, retailers require a proper balance of cutting-edge solutions, retail expertise, and proactive vision," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.