target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR151061323
Customer Data Platforms (CDP) and Customer Relationship Management (CRM)
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Abstract
This IDC Market Presentation explores the characteristics and capabilities of customer data platforms (CDP) and customer relationship management (CRM) platforms in the retail sector.
While both platforms aim at the collection, management, and delivery of customer data, their different focus is explained in this document through a detailed explanation of their frameworks, use cases, and case studies.