target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: IDC Survey Spotlight - Doc Document number: # EUR151040123
To What Extent are European SMBs Investing in Generative AI? Which Generative AI Use Cases Have the Highest Potential According to SMBs?
This IDC Survey Spotlight analyzes SMBs' adoption of generative AI as well as the top use cases for the business. In Wave 2 (March 2023) of its monthly SMB LOB and IT Executive Survey, IDC surveyed 120 SMBs in Europe across the following European countries: the U.K., France, Germany, Italy, and the Nordic countries. SMBs in this survey are defined as companies with 2-499 employees.