target audience: TECH SUPPLIER  Publication date: Jul 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # EUR151040123

To What Extent are European SMBs Investing in Generative AI? Which Generative AI Use Cases Have the Highest Potential According to SMBs?

By:  Riccardo Barrai Loading


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This IDC Survey Spotlight analyzes SMBs' adoption of generative AI as well as the top use cases for the business. In Wave 2 (March 2023) of its monthly SMB LOB and IT Executive Survey, IDC surveyed 120 SMBs in Europe across the following European countries: the U.K., France, Germany, Italy, and the Nordic countries. SMBs in this survey are defined as companies with 2-499 employees.


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