target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Perspective - Doc Document number: # EUR151007123
FinOps and GreenOps: Synergies Between the Two Approaches
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Abstract
This IDC Market Perspective discusses FinOps and GreenOps, which are becoming important topics in Europe given the macroeconomic challenges that the continent is facing. These two strategies are playing a key role in the cloud industry, resulting in energy costs and environmental footprint reductions. This document is also an update to Cloud Clarity and FinOps Fundamentals for the European C-Suite: Finding the Silver Lining in Storms of Disruption (IDC #EUR149549922, August 2022).
"Sustainability and cloud costs have now become the top priorities for European organizations. Consequently, cloud vendors are under pressure to address both challenges if they want to stay competitive in the cloud space," said Filippo Vanara, senior research analyst, IDC European CloudOps and sustainability.