target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # EUR150909623
European Digital Business Semiannual Update, 2H23
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Abstract
This IDC Market Presentation provides an overview of digital business developments in Europe in 2H23. It covers news, significant deals, policy announcements, regulatory actions, emerging technology developments (including generative AI), and investments that could impact markets locally and regionally. Companies featured include Amazon, Biotronic, BNP Paribas, CaixaBank, Exor, Google Cloud, Kahoot, John Lewis Partnership, LeanIX, Microsoft, Optalysys, Orange, Rivian, SAP, Uber, and Volkswagen/CARIAD.
It also highlights results from IDC's European Future Enterprise Resiliency and Spending Surveys, which examine end-user sentiment around major concerns and IT investments.
"In 2024, the IT budget is expected to endure as it will be critical for organizations in overcoming macroeconomic and geopolitical challenges. With the push on AI investments seen in 2023, we expect for AI to flourish in 2024 across all industries to boost more traditional prescriptive AI use cases and to enhance capabilities in creating net-new ones, especially boosted by generative AI technologies," said Erica Spinoni, senior research analyst, European Digital Business Strategies and Future of Work.