target audience: TECH BUYER Publication date: May 2023 - Document type: Tech Buyer Presentation - Doc Document number: # EUR150621823
Reverse Retail Customer Experience: How to Shift Focus and Prioritize Strategic Tech Investments to Enhance Processes Across the Retail Value Chain
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Abstract
This IDC Tech Buyer Presentation provides an overview of key business drivers, priorities, and major investment areas in the retail industry. It highlights the need for retailers to shift focus from the front end to the back end when it comes to their retail strategies.
This document also features IDC's Reverse Retail Customer Experience framework and details how it can be applied to enhance retail processes across the key areas of experience, front end, back end, and ecosystem. In doing so, it discusses case studies of strategic technology implementations (e.g., last-mile delivery, RFID, AI/ML analytics for demand planning, and edge computing) and provides guidance for retailers on how to embrace the Reverse Retail Customer Experience framework to achieve their business goals.
Key findings in this presentation come from IDC's 2022 Retail Consumer Insights Survey and Global Retail Operating Models Survey.