target audience: TECH BUYER Publication date: May 2023 - Document type: Tech Buyer Presentation - Doc Document number: # EUR150593623
Web 3 and Generative AI: Retail Industry Expectations, Technology Adoption, and Prospective Use Cases
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Abstract
This IDC Market Presentation provides an overview of the current and prospective applications of Web 3 and generative AI in the retail industry, identifying retailers' and customers' expectations, adjacent technologies adoption, as well as nascent and established use cases. It singles out case studies of Web 3, non-fungible tokens (NFTs), and generative AI implementation as well as provides guidance for retailers on how to embrace generative AI and Web 3 technologies responsibly while achieving their business goals. Key findings in this presentation come from IDC's Retail Consumer Insights 2022 and Global Retail Operating Models 2022 surveys.