target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR150281923
European Digital Business Semiannual Update, 1H23
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Abstract
This IDC Market Presentation provides an overview of digital business developments in Europe in 1H23. It covers news, significant deals, policy announcements, regulatory actions, emerging technology developments, and investments that could impact markets locally and regionally. Companies featured include Accenture, Atos, AWS, Clearview AI, Deutsche Boerse, DXC, IKEA, Intel, Getir, Max Planck Society, Mercedes-Benz, Microsoft, Mistral AI, NVIDIA, OpenAI, Oracle, Salesforce, SAP, Unilever, Three UK, Vodafone, and Volkswagen/CARIAD.
It also highlights results from IDC's European Future Enterprise Resiliency and Spending Surveys, which examines end-user sentiment around major concerns and IT investments. Due to significant momentum driven by generative AI, this presentation also provides a snappy and snackable overview of the most important news and developments in this area.
"Since the beginning of the year, there has been growing confidence among European organizations to increase IT spending, especially comparing the January–June period year over year. In fact, the share of companies planning to increase IT spending has almost doubled. This is a clear sign that European companies consider technology and digital investments as pivotal to balance risk mitigation in the pursuit of new opportunities to survive and thrive amid uncertainties," said Erica Spinoni, senior research analyst, European Digital Business Strategies and Future of Work.