target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Perspective - Doc Document number: # EUR150144323
Understanding the Changing European SMB Landscape
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Abstract
This IDC Market Perspective explores a changing European SMB landscape that presents opportunities for print vendors seeking to broaden their solutions and services to support SMBs' digital journeys. It highlights European SMB customers' critical business challenges and investment priorities.
"European SMBs present significant opportunities, but solutions and service providers need to avoid developing generic solutions to SMB challenges and become more selective about their SMB focus," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies.
"European SMBs plan to leverage technology to attract new customers and compete with larger market players, but they also focus on ensuring they are well-placed to seize new opportunities that can arise through market disruption and changing customer demand," said Riccardo Barrai, research analyst, European Small and Medium-Sized Business and Start-up Strategies.