Understanding the Changing European SMB Landscape

Executive Snapshot

• Figure: Executive Snapshot: Understanding the Changing European SMB Landscape

New Market Developments and Dynamics

• SMBs: Global Definition vs European Reality

• Digital-Native Businesses

• The European SMB Digital Journey

• Shift to Digital Business Drives SMB Technology Spending

• Aligning Technology Spending to Support SMB Business Priorities

• Enabling Technology Has Its Challenges

• Figure: Technology Challenges

• The Future of European SMB Technology Deployment

• Next-Generation Technology Priorities

• Figure: European SMBs' Next-Generation Technology Priorities

• Multifaceted Benefit of AI Technology Investment

• Business Intelligence: Demand for Data Management and Analytics

Advice for the Technology SupplierS and Services ProviderS

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• Related Research

• Synopsis