target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Conference Proceeding: Tech Supplier - Doc  Document number: # DR2023_IO2_LB

Marketing's Playbook for Scale During Disruptive Times

By:  Laurie Buczek Loading


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These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.

Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most critical role is to drive business growth. What are the investments and strategy to fuel marketing's ability to scale? What is the most effective playbook to engage today's tech buyer? How does marketing fulfill the digital customer experience leadership role? Join Laurie Buczek, IDC's vice president of the CMO Advisory Practice to gain insights and actionable advice for marketing excellence in 2023.


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