TECH SUPPLIER Mar 2023 - Conference Proceeding: Tech Supplier - Doc # DR2023_IO2_LB
Marketing's Playbook for Scale During Disruptive Times
Abstract
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.
Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most critical role is to drive business growth. What are the investments and strategy to fuel marketing's ability to scale? What is the most effective playbook to engage today's tech buyer? How does marketing fulfill the digital customer experience leadership role? Join Laurie Buczek, IDC's vice president of the CMO Advisory Practice to gain insights and actionable advice for marketing excellence in 2023.
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Market intelligence, Marketing automation, Marketing operations
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