target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Conference Proceeding: Tech Supplier - Doc Document number: # DIR2024_LL5_LH
The Emergence of GenAI Use Cases: Industry Knowledge and Expertise Become Imperative (Retail)
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Abstract
These event proceedings were presented at the IDC Directions conferences in San Jose in April 2024.
Generative AI (GenAI) is having a profound impact across all industries. Nearly two out of five technology buyers report that generative AI has already disrupted their business (19.1%) or will have a significant impact in the next 18 months (18.3%). With the emergence of AI use cases, industry knowledge, and expertise, it's more important than ever for technology suppliers, according to IDC's August 2023 GenAI ARC Survey. This session will provide an overview of our generative AI research, IDC's industry intelligence, and a sneak peek at IDC's TechPath Survey covering AI, cloud, and cybersecurity by industry.