target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey - Doc Document number: # CA52694324
2024 Canadian Consumer Holiday Season Shopping Behaviours
Content
- 21 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Survey highlights the most recent survey data from IDC Canada's 3Q24 Consumer Survey.
IDC Canada's consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer services and devices.
One of the main goals of these surveys is to identify/measure the current state of the consumer markets — capture consumer behaviours, intentions, and expectations as they relate to consumer services and devices.
This IDC Survey presents findings from IDC Canada's most recent consumer survey highlighting the Canadian consumer holiday season shopping behaviours as they relate to major consumer devices along with motivators to purchase a particular brand or from a particular store.
The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.