target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Presentation - Doc Document number: # CA52083124
Canadian Consumer Survey Indicators, 2024: Wireless, Internet, Home Phone, TV, and OTT Video Services
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Abstract
This IDC Market Presentation outlines consumer perceptions and the current state of the markets in Canada pertaining to wireless, internet, home phone, TV, and OTT video services. It discusses service provider share changes, satisfaction and recommendation metrics, interest in and usage of next-generation services, and pricing nuances and bundling. This presentation highlights survey data associated with the consumer services markets mentioned previously.
IDC Canada's Consumer Research Group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer services and related products. The goal of these surveys is to identify/measure Canadian consumer interest, ownership, usage, satisfaction, and future potential with regard to consumer services.
Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. However, there is more data available from the survey than what is presented here. Those interested should reach out to their IDC representative for more information.