target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # CA51762224
Canadian Consumer Devices Survey, 2024 Results: PCs and Tablets
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Abstract
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — laptops/notebooks, desktops, and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands, purchase channels, and the key top-of-mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
IDC Canada's consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer devices.
One of the main goals of these surveys is to identify/measure the current state of the consumer device markets such as mobile phones, wearables, laptops/notebooks, and desktops and tablets.
Survey data from previous IDC Canada surveys has been used where appropriate to best illustrate market trends. This document also references data from IDC Canada's Consumer Survey, June 2023.