target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP51465423
IDC FutureScape: CIO Agenda 2024 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Presentation provides IDC's guidance for the 2024 CIO agenda. Sales and marketing strategies should emphasize how their products or services can facilitate digital transformation for organizations supporting CIOs. Understanding these CIO priorities can develop targeted solutions, strengthen benefits, and ease integration. Adapting to these evolving changes and presenting solutions that address these challenges and opportunities will be essential for success.