target audience: TECH BUYER Publication date: Nov 2023 - Document type: IDC Perspective - Doc Document number: # AP51336523
Best in Future of Customer Experience Winner Award Profile
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Abstract
This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2023 in the Asia/Pacific region with how generative AI can impact organizations moving forward.
"In the era of AI Everywhere, organizations must leverage AI to augment their value creation initiatives, such that they can not only maximize customer value but also ensure these customers are helping them bring this value back into the organization. Mapping these value creation initiatives through a set of metrics that best represent these two value outcomes will help them do so," says Lavanya Jindal, research analyst, CX, and Value Streams, IDC Asia/Pacific.