target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Presentation - Doc Document number: # AP51176523
IDC Playbook for Tech Sales Leaders: State of the Utilities Industry, Investment Outlook, and Market Opportunities in Asia/Pacific 2023
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Abstract
The IDC Playbook for Tech Sales Leaders provides a concise current state view of a market, insight into the impact of future trends, and guidance for account strategies for the utilities companies in Asia/Pacific.
Tech sales leaders can use this information when seeking clarity about client buying criteria and the impact of market trends. The playbook offers insights based on customer data on IT spending patterns, competitive insights of the top vendors to the industry for specific application groups, market insights on current and future trends and the top market drivers and inhibitors, and sourcing practices and plans. IDC advises utilities on how to maximize the outcomes they desire from their technology programs and offers essential guidance to tech vendor sales leaders on strategies to capture growth opportunities in this market with targeted messages and offerings.