target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Presentation - Doc Document number: # AP51160023
IDC Playbook Tech Sales Leaders: APJ Digital-Native Businesses' Current Tech Vendor Collaborations and Strategic Alliances
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Abstract
This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collaborations.
Tech sales leaders can use this information when seeking clarity about APJ DNB's technology priorities, IT spending trends, and buying criteria. The presentation also offers insights into their strategic alliances and their cloud vendor preferences, top market drivers and inhibitors, along with sourcing practices that include the key target personas for the DNBs in APJ.
IDC advises DNBs on how to maximize the outcomes by partnering with the right technology vendor and having a clear path to profitability, and offers essential guidance to tech vendor sales leaders on strategies to capture growth opportunities in this market with targeted messages and offerings by engaging with key personas based on the maturity of DNBs in the region.