target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Note - Doc Document number: # AP50995623
Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT
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Abstract
This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT and Commerce GPT. Salesforce intends to usher in the next era of personalization with its recent GenAI-powered technology stack.