target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # AP50973624
IDC Playbook Tech Marketing Leaders: Maximizing Business Potential through Generative AI — Leveraging Generative AI for Maximum Impact
Content
- 33 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Playbook for Tech Marketing Leaders highlights how India enterprises can maximize their business potential through generative AI (GenAI). It provides the current state view of a market, insight into the impact of future trends, and guidance for marketing strategies. Tech marketing can use this information when seeking clarity about client buying criteria and the impact of market trends. It offers insights based on customer IT spending patterns, competitive insights of the top vendors, market insights on the current and future trends and the top market drivers and inhibitors, and sourcing practices and plans. Most importantly, this document aims to equip tech marketing leaders with essential guidance in identifying opportunities in the market.