India Digital Business Strategies

Business leaders are increasingly challenged to move their enterprises through a digital business transformation road map, employing digital technologies coupled with organizational, operational, and digital business model innovation to accelerate growth. According to IDC's India Digital Transformation (DX) 2022 Survey, as compared with 2021, 75% of Indian organizations are planning to increase their DX spending in 2022 and 2023. IDC's India Digital Business Strategies program examines organizations' maturity with respect to DX adoption, key market trends, key transformation drivers and inhibitors, competitive landscape, end-user buying behavior, and key implications for tech suppliers. Users can expect both quantitative data and qualitative insights — strategies for revenue growth, cost savings, and operational efficiencies. The reports combine both supply and demand perspectives, in-depth analysis, and forecasts on customer buying behavior that enable the vendors as well as buyers to take necessary actions.

Markets and Subjects Analyzed

  • State of DX adoption in India
  • End-user buying behavior trends and expectations
  • Key drivers and inhibitors for adoption of DevOps methodologies
  • Low-code/no-code platforms
  • Customer experience
  • Digital workplace
  • As-a-service models
  • Modern application architectures (i.e., APIs and microservices)
  • AIOps
  • State of security adoption in India
  • Security and network convergence
  • Managed services trends and market participants and their positioning
  • Software/IT services vendor analysis
  • Product and vendor updates

Core Research

  • State of DX in India: DX adoption across industries and industry segments; business and tech priorities for Indian enterprises
  • Connected experiences: Customer experience and importance of data; digital workplace
  • Digital engineering and modern application stack: Microservices and containers; state of DevSecOps adoption in India; state of low-code/no-code platform adoption in India; legacy modernization
  • IT transformation: The rise of as-a-service models; adoption of AIOps in India; edge computing; network transformation and security convergence
  • Building a trustworthy ecosystem: Security priorities and challenges and investment areas for Indian enterprises; risk, governance, compliance, and trust; Future of Trust: IDC FutureScape Predictions — India Implications

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What are the market shares of the leading vendors, and what are their key strategies in certain application and services markets?
  2. How do IT vendors keep abreast with the changing demands from customers for upcoming and existing technologies?
  3. What are the top market trends and potential of the overall IT services, managed services, and support services market?
  4. In the context of digital transformation, what are the key decision criteria that enterprises prioritize in choosing their trusted services suppliers?
  5. What are the best practices in sourcing security services and building digital trust?
  6. What are the security challenges, priorities, and spending plans for buyers in India, and how can vendors address them?
  7. What do enterprises say about their workplace transformation initiatives and the challenges around them?
  8. How is DevSecOps helping enterprises accelerate innovation and application delivery, and what are the challenges in DevSecOps adoption?

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Meet the Experts
Neha Gupta

Senior Research Manager