target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # AP50548823

IDC FutureScape: Worldwide Healthcare Industry 2024 Predictions ― Asia/Pacific Implications: Positioning for Success ― Opportunities for Tech Sales and Marketing Leaders

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  • Manoj Vallikkat Loading
  • Louise Francis Loading

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Abstract


This IDC Presentation is an accompanying piece to IDC FutureScape: Worldwide Healthcare Industry 2024 Predictions Asia/Pacific (Excluding Japan) Implications (IDC Health Insights #AP50548923, December 2023). This report provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.

"The Asia/Pacific healthtech sector has become more mature with advancements in technology in enhancing patient experiences (PX) and increased workflow efficiency. Care providers are becoming increasingly choosy about investing in technology and related use cases. With the advent of generative AI, the next five years will be a defining period for the healthcare sector, with increased focus on industry cloud, sustainability, automation, and digital equity while taking more care options out of hospitals. It is imperative for the tech sales and marketing leaders to align with these focused investment priorities by care providers," says Manoj Vallikkat, senior research manager, IDC Asia/Pacific Healthcare Insights.



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