target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP50043023
IDC FutureScape: Worldwide Future of Trust 2023 Predictions — India Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC FutureScape Market Presentation provides the IDC India viewpoint of how IDC's global predictions will impact local markets, providing tech marketers and tech sales leaders with advice on how to position themselves in the market for better success in a digital-first world.
India continues to see a rise in targeted ransomware attacks, which not only leads to financial and customer loss but also disrupts businesses and tarnishes brand image. As a result, India organizations will continue to ramp up investments on tools and platforms that provide complete visibility to threats across endpoints, network, and cloud. Despite headwinds, such as looming global recession, geopolitical conflicts, and rising inflation, investments in hardware, software, and services related to security are expected to increase.