target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # AP49918822
IDC FutureScape: Worldwide SMB and Digital-Native Businesses 2023 Predictions — APEJ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Tech Supplier Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business and Digital Native Business 2023 Predictions — Asia Pacific (Excluding Japan) Implications. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.