target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # AP49174022
IDC FutureScape: Worldwide Future of Trust 2023 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC FutureScape Market Presentation provides the IDC Asia/Pacific viewpoint of how these globally relevant predictions will impact local markets, providing tech marketers and tech sales leaders with advice on how to position themselves in the market for better success in a digital-first world.
Asia/Pacific continues to see a rise in targeted ransomware attacks that disrupt businesses. As a result, Asia/Pacific organizations will continue to ramp up investments on tools and platforms that provide complete visibility to threats across endpoints, network, and cloud.