target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Presentation - Doc  Document number: # AP49171323

The Cloud Adoption Strategies and Buying Behavior of Small and Medium-Sized Businesses and Midmarket Companies in Matured Versus Emerging Markets

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  • Supriya Deka Loading
  • Daniel-Zoe Jimenez Loading

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  • 25 slides


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Abstract


This IDC Market Presentation highlights the key findings from small and medium-sized businesses (SMBs) and midmarket companies in IDC's 2023 Asia/Pacific Future SMB and Midmarket Survey. It takes a deeper look at the cloud adoption and spending trends in the next 18–24 months and the most preferred channels for purchasing cloud solutions.

"Companies are increasing their cloud investments in 2023 across all types of workloads and significantly migrating to the cloud to increase productivity, agility, resilience, and innovation," says Supriya Deka, senior market analyst, IDC Asia/Pacific Small and Medium-Sized Businesses. "They look for technology vendors that can provide continued support, knowledge, and timely training on technology to address the needs of the changing business environment," she adds.



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