target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Perspective - Doc Document number: # AP48485522
Intelligent Automation and the Future Workplace
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Abstract
This IDC Market Perspective reviews the role of the modern intelligent digital workplace (IDW) as a platform for enterprise transformation into a future-ready digital business. The report also highlights key areas of competitive differentiation for IDW services vendors and how important analytics, intelligence, and automation in workplace capabilities are. More so, this provides specific recommendations to marketing leaders from IDW SPs on how to best showcase and communicate offering value.
"As hybrid work becomes the de facto enterprise operating model, there is a real opportunity for the IDW to emerge as the platform for an enterprise's evolution to digital business. However, it is essential that IDW solution and services providers leverage analytics, intelligence, and automation to bridge the key gaps in enterprise expectations of their modern workplace environments for that reality to be realized," says Pushkaraksh Shanbhag, Associate Research Director, IDC Asia/Pacific IT and Cloud Services research.