CFOs Playing the Revenue Game: Understanding How CFOs Can Drive Revenue

Executive Snapshot

• Figure: Executive Snapshot: CFOs Playing the Revenue Game — Understanding How CFOs Can Drive Revenue

Situation Overview

• Invest in Modern Technologies to Drive Productivity and Growth

• AP/Expense Management and Credit Card Programs Contribute to Revenue Growth

• Aligning Finance, Marketing, and Sales as an Engine for Growth

• Pricing Can Lead to Revenue Growth

• Managing Cash Flow Can Drive Growth

• Exploring and Vetting New Business Models

• M&A as a CFO's Growth Strategy

Advice for the Technology Buyer

• Call to Action

• Conclusion

Learn More

• Related Research

• Synopsis