target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51932924

Generative and Predictive AI Use Cases for Customer Data Platforms

By:  David Wallace

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Generative and Predictive AI Use Cases for Customer Data Platforms

  • Situation Overview

    • Figure: Customer Experience Orchestration Services

    • AI and CDPs

    • Figure: AI Investments in the Next 18 Months by Category

    • Generative AI

    • Predictive AI

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis