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  • Current: IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023–2024 Vendor Assessment

 target audience: TECH BUYER  Publication date: Dec 2023 - Document type: IDC MarketScape - Doc  Document number: # US51047323

IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023–2024 Vendor Assessment

By:  Lynne Schneider

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Content

List of Tables

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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment

  • IDC Opinion

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

  • Vendor Summary Profiles

    • Acxiom

    • Strengths

    • Challenges

    • Consider Acxiom When

    • Amazon Web Services

    • Strengths

    • Challenges

    • Consider Amazon Web Services When

    • AppsFlyer

    • Strengths

    • Challenges

    • Consider AppsFlyer When

    • Decentriq

    • Strengths

    • Challenges

    • Consider Decentriq When

    • Epsilon

    • Strengths

    • Challenges

    • Consider Epsilon When

    • Habu

    • Strengths

    • Challenges

    • Consider Habu When

    • InfoSum

    • Strengths

    • Challenges

    • Consider InfoSum When

    • LiveRamp

    • Strengths

    • Challenges

    • Consider LiveRamp When

    • Optable

    • Strengths

    • Challenges

    • Consider Optable When

    • Snowflake

    • Strengths

    • Challenges

    • Consider Snowflake When

    • TransUnion

    • Strengths

    • Challenges

    • Consider TransUnion When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

    • Table: Key Capability Measures for Success: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

  • Learn More

    • Related Research

    • Synopsis