The State of the Midmarket: Moving from Crisis to Recovery

Executive Snapshot

• Figure: Executive Snapshot: The State of the Midmarket

Situation Overview

• Uncertainties Mean All Organizations Must Have a Plan

• Going Beyond the Expected to Innovate and Delight

• While Some Firms Are Fixed on Survival, the Majority Are Moving Forward

• Figure: Moving from Crisis to Recovery: IDC's Five-Stage Recovery Model

• Using Digital Transformation to Remake the Organization

• Figure: A Rapid Transition to New Digital Processes

• Establishing the Priorities That Should Drive Any Effort

• Figure: Four Priorities for Your Plan

• Flat or Declining Budgets Challenge Many Digital Strategies

• Figure: IT Spending: State of Midmarket IT Survey Outlook, 2021

• Cybersecurity Is, By Far, the Top Priority for IT Spending

• Figure: IT Investment Plans: 2021 by Domain

• Business Goals with Solid Metrics Should Drive Any Digital Effort

• Table: Digital KPIs: Tools That Steer Differential Behavior

• Budgets and KPIs Should Align with Technology Priorities

• Figure: Resilience: Technology Priorities Through 2023

• Business and IT Leaders Often Have Different, But Complementary, Goals

• Figure: Restart the Organization or Improve the Organization

• Investments to Empower the Remote Workforce Fall Short

• Figure: Empowering the New Work Experience

Advice for the Technology Leader

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• Related Research

• Synopsis