Defining the Digital Business in Latin America

Executive Snapshot

• Figure: Executive Snapshot: Defining the Digital Business in Latin America

Situation Overview

• Figure: The Shift to the Digital Business Era

• From Digital Transformation to Digital Business in Latin America

• Figure: Defining the Digital Business, Strategy, and Transformation

• Latin America Transformation Journey

• The Innovation Cycle of Latin American Industries

• Priorities and Monetization

• Figure: IDC Monetization Cube

• The Cloud Leverages Digital Business

• Organizational Culture May Be a Gap Between Priorities and Monetization

• Data-Culture

• Customer-Centric Culture

• What Comes Next

• Figure: Digital Business Models by Industry

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• Related Research

• Synopsis