target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Perspective - Doc  Document number: # EUR152079324

European Telcos Explore Super-apps to Get Closer to Consumers and Become Digital Services Providers

By: 

  • Daniela Rao
  • Alejandro Cadenas
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: European Telcos Explore Super-apps

  • New Market Developments and Dynamics

    • The Super-App Telco Approach

    • Advantages and Disadvantages

    • Best Practices in Europe

    • EE Digital Platform

    • Orange Max it

    • My Proximus+ App

  • Advice for the Services Provider

    • Customer Experience is Key; Focus on User-Centric Design and Experience

    • Build a Diverse Ecosystem of Partnerships

    • Ensure Seamless Integration and Interoperability

    • Offer Data Privacy and Security Best Practices

  • Learn More

    • Related Research

    • Synopsis