Mapping the Maze of the Future Consumer's Mindset: From Subscription Fever to Subscription Fatigue

Executive Snapshot

• Figure: Executive Snapshot: Mapping the Maze of the Future Consumer's Mindset — From Subscription Fever to Subscription Fatigue

In This Market Note

IDC's Point of View

• Figure: Consumer Needs that Subscriptions Should Address

• Become Part of a Daily Routine

• Build a Relationship based on Transparency and Trust, Avoid Miscommunication

• Offer (the Perception of) Good Value for Money

• Provide Opportunities for Customization

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• Related Research

• Synopsis