IDC PeerScape: European Success in Building a Data Culture

IDC PeerScape Figure

• Figure: IDC PeerScape: European Success in Building a Data Culture

Executive Summary

Peer Insights

• Practice 1: Think Like a Marketeer

• Challenge

• Example

• Guidance

• Practice 2: Create a Data "Commonwealth"

• Challenge

• Example

• ENGIE's Common Data Hub is Built Around "Bottom Up" Contributions

• Guidance

• Practice 3: Align Business Strategy With Change in Culture and Learning

• Challenge

• Example: European Pharmaceutical Company

• Guidance

• Practice 4: Build a Data Culture Through Education and Training

• Challenge

• Example

• Guidance