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Publication date: 21 Feb 2024

IDC: Philippine Smartphone Market Recovers in 2023 After Two Years of Decline


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MANILA, 22 February 2024 – According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the Philippines smartphone market registered 3.8% year-on-year (YoY) growth to 16.9 million units in 2023.

Transsion took the top spot, growing 98.3% annually and accounting for over one-third of total shipments in 2023 as the company reached a new high with all three sub-brands positioned in the ultra low-end segment (Tecno started to move upwards with the introduction of its Phantom series in 2023, the company’s first smartphone at a US$500+ price point). On the other hand, other vendors slowed with realme registering the biggest annual decline of 27.6%, dropping to the second spot as vendors struggled to compete in the <US$200 segment.

Philippines Smartphone Market, Top 5 Company Market Share and YoY Growth, 2023 (shipments in millions)


2023 Market Share

2022 Market Share

YOY Growth

1. Transsion




2. realme








4. vivo




5. Xiaomi












Source: IDC Quarterly Mobile Phone Tracker, 2023Q4


* All figures are rounded off

Note: The "Company" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

“The market made a strong comeback towards the end of 2023, driven by year-end holiday festivities and Transsion’s new product line-up, propelling the <US$100 price segment to more than double both quarterly and annually,” says Angela Medez, Client Devices Senior Market Analyst at IDC Philippines.

Average selling prices (ASP) dropped from US$200 in 4Q22 to US$169 in 4Q23, declining 15.1% YoY and 15.5% QoQ. Over 80% of the 5.6 million shipments in 4Q23 were in the <US$200 price band.

"IDC has raised forecast for 2024 given the high performance in 4Q23 and optimistic economic outlook as inflation continues to decline and private spending grows," Medez ended.

To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Angela at For media queries, please contact Michael de la Cruz at      or Miguel Carreon


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About IDC 

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.