Publication date: 11 Dec 2023
New Zealand PC Market Declines Again in 3Q23, Dropping by 8.3% YoY, IDC Reports
Contact
For more information, contact:- Michael De La Cruz Email: mdelacruz@idc.com
- Miguel Carreon Email: mcarreon@idc.com
- Anmol Bajaj Email: anbajaj@idc.com
IDC Expects the overall PC market in New Zealand to Decline by 12.4% in 2023
AUCKLAND, New Zealand, 11 December 2023 - According to International Data Corporation ’s (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market, inclusive of desktops, notebooks, and workstations, declined by 8.3% Year-on-Year (YoY) in 3Q23, shipping 165 thousand units, marking its sixth consecutive quarter of YoY declines.
Consumer segment spending dropped 17.3% YoY due to rising living costs. Demand was muted in Q3 as consumers held off their purchases in anticipation of the upcoming Black Friday and end-of-the-year promotions in Q4.
The commercial segment remained relatively flat with a slight YoY decline at -1.7% as shipments outperformed expectations, mainly due to strong growth in Chrome-based devices from Lenovo and HP Inc. Businesses continued to be cautious with their spending as orders were delayed due to macroeconomic issues in the country. The government segment continued slowing down as the country finished conducting its elections. Government spending should grow again once newly elected officials settle into public office. The small and medium-sized business (SMB) segment showed sluggishness, as smaller companies continued to reduce spending.
“The escalating cost of living continued to have adverse effects on both consumer and commercial spending. We can expect to see some relief for the consumer segment during Black Friday and end-of-year promotions,” said Anmol Bajaj, Research Analyst for Personal Computing Devices Research at IDC New Zealand.
2023 Outlook
IDC expects the overall PC market to decline by 12.4% in 2023. The consumer segment will see more traction in Q4 due to Black Friday and end of year promotions. In 2024, we can expect to see some growth from both the consumer and commercial segments as the economy is expected to bounce back towards the second half of 2024.
Notes:
- Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
- Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
-Ends-
For more information about this report, trends, or questions for analysts, please contact Anmol Bajaj, Research Analyst, at anbajaj@idc.com or Miguel Carreon, Marketing Specialist, at mcarreon@idc.com . You can also follow IDC India’s LinkedIn & Twitter and pages for regular updates on IDC’s research & events.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insight.