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Publication date: 19 Jun 2023

Direct-to-Shape UV Printers Bring New Opportunities to Thai Businesses


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BANGKOK, THAILAND, June 19, 2023 — According to the IDC Worldwide Industrial Printer Tracker, Direct-to-Shape UV Printers are Thailand's only Industrial Printer Market with a positive CAGR in value, growing 30% over the last five years.

Direct-to-shape (DTS) UV printers are a relatively new and innovative UV-cured inkjet technology revolutionizing how businesses print directly on all kinds of products, such as bottles, cans, cosmetics, pens, phone cases, toys, premium gifts, and souvenirs. This allows businesses to create custom products that are both visually appealing and durable.

While the DTS market only accounted for 4% of the Industrial Printer Market value in 2022. In Q1 2023, it accounted for 7%, growing 140% quarter-on-quarter (QoQ), led by 18-inch models with 54% value share.

In 2022, the Thailand DTS continued to be dominated by three players, with Mimaki and Roland accounting for over 78% of the market value from 55% of the shipments. In contrast, Nocai led the price-sensitive end of the market with almost 19% of market value from over 40% of shipments.

DTS UV printers are especially well-suited for the Thai market, with growing demand mainly from the tourism, retail, and manufacturing sectors for an increasing variety of unique and personalized products.

“We are excited about the growth of DTS UV printers in the Thai market. DTS UV printers offer many benefits for printer businesses, including increased flexibility, speed, quality, and durability. Their cost-effective personalization capabilities are set to persistently revolutionize Thai businesses by adding significant value to their products,” said Natcha Panidchinoros, Market Analyst, IDC Asia/Pacific.


About IDC Trackers

IDC Tracker  products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. IDC's Trackers are updated semiannually, quarterly, and monthly using proprietary tools and research processes. Tracker results are delivered to clients in user-friendly Excel deliverables and online query tools.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.