Publication date: 30 May 2023
Australia's PC Market Declined by 19.1% YoY in 1Q23, Says IDC
SYDNEY, Australia, May 31, 2023 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, Australia’s PC market declined by 19.1% year-on-year (YoY) in 1Q23 shipping 996 thousand units. This was due to the decline in consumer demand, growing inflation concerns, and excess inventory levels.
The consumer segment declined by 33.3% YoY because of a drop in consumer confidence and cautious spending. The commercial segment declined by a moderate 2.1% YoY. This can be attributed to businesses reassessing their spending budgets amidst the growing economic uncertainty.
“The macroeconomic environment is currently experiencing high levels of inflation, and increasing interest rates, which is impacting PC demand from both commercial and consumer segments,” said Sharmishtha Bhatt, Lead Analyst PC Devices Research at IDC Australia.”
1Q23 Top 5 PC Vendor Highlights
HP Inc. remained the leader but had a challenging quarter with a 4.1% YoY decline in shipments. This was primarily due to the decline in demand from consumer, education, and small business segments.
Dell Technologies stood second with a 9.3% YoY decline and 21.8% share. In addition to the slowdown in consumer demand, the small and medium businesses and education segments were the most impacted for the vendor.
Lenovo's shipments declined by 30.5% YoY due to high inventory levels from previous quarters. The vendor has adopted an aggressive pricing strategy to clear out this inventory.
Apple ranked fourth with an 18.7% YoY decline. Shipments of M2 processor-based systems were lower because their pricing was less competitive compared to M1 processors.
Acer saw a 19.4% YoY decline, resulting in a market share of 9.6% in 1Q23. Despite the challenges, Acer adopted a strategy of competitive pricing which allowed it to maintain its ranking.
The Australia PC market is expected to decline by 14.4% YoY in 2023 due to the macroeconomic situation, inflation, and uncertainty in the market. The end-of-financial-year sales in June are expected to provide some relief for the 2Q23 market, but overall, the market is still likely to experience significant stress. Despite this outlook, there are some positive signs that suggest that the market may be able to recover in 2H23.
Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers.
Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
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About IDC Trackers
IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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