Publication date: 28 Feb 2023
Thailand’s PC Monitor Market Declined by 17.6%, but the Commercial Market Grew by 7.6% Year over Year in 4Q22
BANGKOK, March 01, 2023 - Thailand’s PC monitor market declined by 17.6% year over year (YoY) and declined by 20.2% quarter over quarter (QoQ) at 218,000 units in 4Q22. Although supply constraints have improved since the beginning of 2022, most brands are facing oversupply issues, mainly in the consumer market. As consumer demand has softened post-pandemic, vendors and channels have been focusing on clearing inventory during the quarter. Some of the first-tier distributors have more than three months’ worth of inventory on hand. Meanwhile, the commercial market grew 7.6% YoY to 89,000 units in 4Q22. The growth came from the strong demand in the government, banking, and finance sectors. "However, the exchange rate and ongoing inflation issues affected the average selling price in 2H22," says Puwanart Pientanyakij, market analyst at IDC Thailand.
Top 5 Companies Highlights, 4Q22:
Acer Group led the market with an 18.7% share. Even though its shipments declined by 43.2% YoY, selling prices remained aggressive especially on entry-level monitors, in 4Q22.
Dell was in second place in terms of total shipments and accounted for 16.5% market share in this quarter. It topped the commercial market thanks to its good reputation for shorter delivery lead times. Corporates are more willing to continue their monitor’s refreshment with them.
Lenovo was in third place with a 15.0% share. The vendor had its highest ever shipments thanks to commercial tenders in both the public and private sectors.
LG Electronics was in fourth place with a 10.9% share in the quarter. It had good channel distribution among IT retailers and home appliance stores. Increasing its product SKUs across different price ranges and screen sizes to help improve its market share this quarter.
Samsung held the fifth position with a share of 10.4%. The vendor was able to manage its channel partners inventory and had attractive promotions to push sellouts. These led to double digit QoQ and YoY growth in the quarter.
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