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Publication date: 04 Oct 2022

IDC Announces Malaysia Winners of the Future Enterprise Awards 2022


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AirAsia, Lotus’s Stores (Malaysia) Sdn Bhd, among other organizations recognized for their exceptional digital innovations and leadership.

KUALA LUMPUR, October 5, 2022 – IDC Malaysia announced today that Petronas is winner of the Best in Future of Digital Innovation and Best in Future of Intelligence of the Future Enterprise Awards (FEA) 2022 Malaysia. Standard Chartered Bank was also named as Best in Future of Industry Ecosystem and Best in Future of Trust.

“In spite of the past couple of years being extremely trying times for the ASEAN region, it is highly encouraging to see organizations moving ahead with their digital transformation (DX) initiatives. The digital economy is on the lips of every ASEAN government, and IDC is witnessing vindication for many organizations that embarked on DX initiatives early on and are now capitalizing on this shift. This is a catalyst for many other organizations to follow suit. Cloud, Artificial Intelligence (AI), cybersecurity and IoT solutions remain the top areas of investment interest for ASEAN enterprises as they embark on a new level of their digitalization journey,” says Sudev Bangah, IDC ASEAN Managing Director.

Now on its sixth year, the Future Enterprise Awards continues to celebrate the tech-enabled resilience of enterprises as they navigate through the challenges and disruptions in a fast-paced and increasingly digital world. Joining Petronas and Standard Chartered Bank are AirAsia and Lotus’s Stores (Malaysia) Sdn Bhd.

These organizations asserted their leadership in a digital-first world, distinguishing themselves from 1,071 entries received from 707 unique end-user organizations across Asia/Pacific. They were chosen as a cut above the rest in Malaysia after displaying exceptional planning and implementation of DX initiatives according to IDC’s Future Enterprise benchmark categories, as shown in the recap below: 

Centralized Customer Management Platform by Lotus’s Stores (Malaysia) Sdn Bhd | Best in Future of Customer Experience 

To effectively meet customer needs, Lotus’s adopted a centralized customer management platform that enables integrated services via phone, email, and web feedback form while maintaining confidentiality. This transformation allows Lotus’s to instill better collaboration across organizations, increase personalized customer engagements, employee innovations and productivity, and gain accurate insights from the data collected to enable the business to grow and thrive. As a result, their Customer Service Centre (Call Centre), increased their Called Answered Rate from 96.8% in February 2022 to 99.3% in June 2022.

Building Out the Leading AirAsia Super App in ASEAN by AirAsia | Best in Future of Digital Infrastructure 

Capital A fueled its enterprise-wide digital transformation and accelerated its ambition in building out the leading AirAsia Super App in ASEAN by working with technology vendors to elevate their digital infrastructure. The strategic collaboration has yielded tangible results: revenue acceleration by offering more hyper-personalized offerings at optimized pricing to its 51 million customer base; enhanced customer experience & loyalty with more customer engagements; cost optimization & productivity improvement by centralizing enterprise communication and work collaboration tools into a single platform that led to major cost savings and increased workforce productivity; and talent upskilling with an agile culture of ‘think big, start small, and fail fast’ mindset.

Harnessing Tacit Knowledge using Artificial Intelligence to Achieve Breakthrough Performance by Petronas | Best in Future of Digital Innovation 

Starting a liquified natural gas (LNG) plant is a challenging process that requires simultaneous control and monitoring from different units. To achieve consistent and optimized plant start-ups, artificial intelligence was employed to capture the invaluable tacit knowledge of experienced operators and generate insights using 3.4 billion data points from 1862 sensors in the past 20 years. The result is an AI-driven live advisory that provides operators with real-time control advisory during plant start-up.

The live advisory has been employed for ten start-ups in the Petronas LNG Complex. The overall start-up duration was reduced by 44% which translated into 16 million USD worth of production opportunities, yielding an impressive return on investment of 3500% in just 15 months. In addition, the shorter start-up duration also led to 17% lower carbon emissions, contributing to the company’s sustainability agenda.

Project Triangle - Migration from SCStar to Alliance Messaging Hub (SWIFT AMH) by Standard Chartered Bank | Best in Future of Industry Ecosystems 

Project Triangle brings new gateway functionality for the bank to interact with SWIFT and local clearing networks. Through 'Project Triangle', the existing SCSTAR application will be replaced with Alliance Messaging Hub, the new messaging gateway. Project Triangle is now live in 44 markets as of June 2022. The company experienced a 52% cost reduction by eliminating vendor dependency and remediating obsolescence.

PETRONAS Digital Twin: Connecting the Dots by Petronas | Best in Future of Intelligence

The Enterprise Optimization Centre (EOC) aims to provide a virtual and connected “digital twin” of all integrated operations. The first phase of EOC’s “Unified Experience” is aimed to address the pain point of how to provide end-to-end visibility of key enterprise data and insights to enable value-driven decision making. EOC adopted an agile development approach involving 25 cross-business value chain SMEs coupled with more than 30 experts from Engineering, Digital, and partners working from five different countries. 17 transformational dashboards were developed to provide instant insights into the molecular flows across complex integrated operations. To make this happen, the team worked with 25 senior subject-matter-experts across the company to establish the business information wireframes, identifying several hundred critical data points that represent actual and planned molecular movements across the entire integrated value chain.

Quantexa – Trade Finance Risk Management Platform by Standard Chartered Bank | Best in Future of Trust 

Quantexa’s trade fraud surveillance tool harnesses the power of Big Data, Advanced Analytics, and Artificial Intelligence to provide a holistic solution that empower users to investigate and catch perpetrators effectively. The tool works by consolidating information from multiple systems, simplifying tasks for investigators and helping them have a better understanding of the flow of funds, view relationships between entities, and identify hidden linkages that may have been difficult to establish previously. Quantexa effectively identifies and profiles data corresponding to Trade Finance, Payments, Customers, Related Parties, and Third-Party Data, which enhances its ability to detect first party client fraud, reduce fraud-related losses, and credit-related impairments. Quantexa helps SCB in reducing fraud risk by completing implementation 2 months ahead of schedule, while covering 15% additional data.

IDC’s Future Enterprise Awards follows a two-phased approach to determine country and regional winners. Each nomination is evaluated by IDC’s country and regional analysts against a standard assessment framework based on IDC’s Future Enterprise taxonomy. All country winners will qualify for the regional competition to be decided by a panel of judges comprised of IDC analysts, industry practitioners, thought leaders, and academia around the globe. 

The 2022 Future Enterprise Awards Malaysia winners will compete at the regional finals happening at the highly anticipated IDC Asia/Pacific DX Summit and Future Enterprise Awards 2022 on October 26, 2022. To join the annual regional DX Summit, please register HERE




October 5


October 13


October 20

Australia & New Zealand

October 20


October 26 - 27

Asia/Pacific (Singapore)

October 26


November 3 - 5

For more information about IDC Future Enterprise Awards, contact Khairil Anwar at For media inquiries, contact Fenny Tjandradinata at  or Jane Yap at


About IDC 

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCASEAN and LinkedIn. Subscribe to the IDC Blog for industry news and insights.