target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey - Doc Document number: # US52629124
What Is the Interest in Smart Rings in the United States?
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Abstract
This IDC Survey analyzes interest in smart rings in the United States. In spring 2024, IDC polled 1,068 consumers on their thoughts about this emerging technology. Specifically, we inquired about their general interest, how rings would fit into their lifestyle, and what features, powered by artificial intelligence, they would like to see on rings.
"Rings represent a relatively new entrant in the maturing wearables market, focusing mostly on health but also competing with smartwatches and wristbands," says Ramon T. Llamas, research director with IDC's Wearables program. "Players throughout the ecosystem are closely watching the rings opportunity unfold as consumers warm to the product and develop their own tastes and preferred features and functionalities. This, in turn, will help inform how rings evolve in the coming years."