target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Web Conference Proceeding: Tech Supplier - Doc Document number: # US52551524
Behind the Tech Buying Curtain: What Vendors Need to Know About Selling in Today's Digital Economy
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Abstract
This IDC Web Conference uncovers the pivotal role of AI in reshaping the behaviors of tech buyers across industries. Curious about what truly drives tech buying decisions in today's digital age? How are businesses navigating the complex landscape of AI, regulations, and economic shifts to stay competitive and innovative? Join us for an insightful webinar behind the tech buying curtain.
From start-ups and medium-sized businesses to global enterprises, mastering these dynamics is essential for vendors aiming to excel in the digital age.
Key questions we'll answer:
- How is "AI everywhere" influencing purchasing decisions in businesses of all sizes?
- What are the foremost opportunities and challenges facing businesses today, and how can vendors leverage technology to address them effectively?
- Why should regional market conditions, including regulatory, economic, and geopolitical factors, dictate your approach to selling tech solutions?
- What strategies are leading companies employing to transform into agile, AI-driven digital businesses?
Plus, capture key insights from IDC's experts who profile tech buyers from SMBs to large enterprises to help shape your strategy, marketing, and sales plans.
Don't miss this invaluable opportunity to gain actionable insights that will elevate your tech sales strategy. Whether you're a seasoned vendor or new to the market, this webinar promises essential knowledge to drive your business forward.