target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Presentation - Doc Document number: # US52489024
Infrastructure Channels Leadership Council, 2024 — The Tech Buyer Journey
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Abstract
This IDC Market Presentation provides insight into the tech buyer journey. The tech buyer journey is built on a path to transformation. The tech buyer journey is a journey of discovery, understanding what's happening in the industry, understanding the solutions available in the marketplace, engaging to make a purchase decision, and then measuring the impact of your outcome from using technology.