target audience: TECH SUPPLIER Publication date: Apr 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52018524
Would a Foldable iPhone Find Success in the Business World?
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Abstract
This IDC Survey Spotlight highlights critical results from IDC's 2023 Commercial Smartphone Survey, focusing on current deployment and buying trends in the U.S. commercial smartphone market. The survey was fielded in November of 2023 and included 432 respondents from IT buyers across the United States. In addition, this document examines current preferences toward foldables in the workplace, willingness to adopt foldables, and how a potential Apple foldable would perform in this segment.
"IT buyers remain hesitant on purchasing foldable smartphones for business as cost and durability remain an issue with the current crop of devices," said Anthony Scarsella, research director for IDC's Mobile Phone program. "Currently, Apple is sitting this out as we believe they are waiting to see how this form factor performs in both the consumer and commercial segments. Moreover, our survey data shows that perhaps even Apple may not be able to drive adoption of the form factor despite the overall popularity of the iPhone and the iOS ecosystem."