target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51992624
How Do Planned Digital Technology Investments at SMBs Differ by Company Size?
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Abstract
This IDC Survey Spotlight examines data from IDC's 2023 Digital Executive Sentiment Survey to discover the new digital technology investments that small and medium-sized businesses (SMBs) are planning to make in 2024. Digital technology investments are critical to building a foundation for digital business. We explore how trends, such as GenAI, are impacting these planned investments. We also examine how company size impacts potential buying decisions, with some organizations looking to build out digital technology foundations while others look to innovate on top of their established platforms and infrastructure.