target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51964624
How Does an Organization's Digital Business Capability Impact GenAI Adoption?
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Abstract
This IDC Survey Spotlight utilizes our Digital Business Scorecard analysis to examine how digital business capability impacts GenAI adoption and utilization at technology buyers. The companies are categorized as nascent, developing, enhancing, or leading, and we see where those groupings are at in terms of GenAI adoption — which are more likely to have not adopted GenAI and which are more likely to be using it in a practical way to support the development of digital business. We also offer up recommendations to technology suppliers on where they can help organizations adopt GenAI in a practical way that augments their digital business strategies.