target audience: TECH BUYER Publication date: Mar 2024 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # US51952924
IDC Tech Buyer Survey Spotlight: Debunking the Myth of IT Spending as a Percentage of Revenue
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Abstract
This IDC Tech Buyer Survey Spotlight explores the complexities surrounding IT spending as a percentage of revenue and provides guidance for CIOs and IT leaders. Based on the findings of the CIO Sentiment Survey conducted by IDC in September 2023, factors such as digital maturity, revenue changes, enterprise size, and IT spending over time significantly impact this widely debated metric.
To navigate these complexities and drive true business value, IDC advises CIOs and IT leaders to establish clear definitions, look beyond benchmarks, focus on value, prioritize agility, and continuously review IT performance.
By comprehending the limitations of traditional IT spending metrics and harnessing data-driven insights, CIOs and IT leaders can make enlightened decisions that align IT investments with their organization's strategic vision, ultimately driving true business value and promoting sustainable growth.