target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51881324
Generative AI and the Channel: Comparing the Enterprise GenAI Adoption Plan to the Channel GenAI Adoption Challenges
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Abstract
This IDC Survey Spotlight offers key activities and strategies for vendors and their partners to deliver the best generative AI (GenAI) customer experience.
IDC worldwide GenAI forecasts indicate enterprises will spend $40 billion on GenAI in 2024 and increase investment to $151 billion by 2027. Infrastructure spending will account for $18 billion in 2024 and drive a CAGR of 71%. Technology suppliers and channel and ecosystem partners can guide organizations through the GenAI journey by developing an infrastructure strategy and road map combined with a responsible AI policy.